Nowadays, blogging is not longer referring to a personal sharing tool on the internet. It has evolved to a powerful tool that is widely used in all areas. For instance, corporate are now blogging to promote themselves to people around the world. They used it as the new form of marketing strategies to communicate with their customers.
Furthermore, setting up a corporate blog has save a lot on company’s money and time. Company do not has to spend high advertising cost on printed and electronic media. This is because customers can get anything they want through the blog. Moreover, company no longer need to spend long time on posting company’s information through media. It can directly post information that want to be known by public within a short period.
Although corporate blog is a powerful tool for company’s operation, it still carries some disadvantages to either the company or public. For instance, corporate blogging has made easy for defamation and invasion of privacy or loss of company confidentiality and security. Besides, corporate blogging might not be the best place for clear information as company only post positive news instead of negative information.
Below are some of the examples of corporate blog:
The following are five main type of corporate blogging:
a) Company Blog
b) CEO Blog
c) Industry Blog
d) Department or Product Blog
e) Customer Service Blog
Check this web site for more detail explanation on the type of corporate blogging-http://mariosundar.wordpress.com/2008/05/19/the-5-types-of-corporate-blogs-with-examples/
In my opinion, I found that corporate blog do really help in company operation. Information is widely share among one and another. Customer can easily get the latest news from the blog. As the customer has the power to access to company’s information, they feel satisfy and more committed to stay with the companies. Good customer satisfaction will eventually lead to an increment of companies’ performance. Therefore, it can’t deny that corporate blog do bring a lot of benefit to company.